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Kelly Kuhl
  • Design
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Spring/Summer 2020 | Everlast Active

Project: GLOBAL PRODUCT STRATEGY: CONCEPT/ COLOUR

Client: Everlast, family active lifestyle & apparel

POV: high level seasonal themes for a holistic family message (womens, mens, girls, boys)

Season: launch Autumn/ Winter 2020

Role: strategy and implementation (concept, colour, design)

Thought process: The Everlast brand was sales-driving powerhouse in womens and girls. Leadership wanted to see the momentum drive through to mens and boys, as well as adding a new family product line.
To drive unity and update mens/boys, I developed a single strategic brand vision for the season.

Autumn/Winter 2019 | Outdoor Life

Project: CATEGORY VISUAL ANALYSIS

Client: Outdoor Life

POV: new camouflage, print trend category updates (mens performance outdoor apparel)

Season: Autumn/ Winter 2019

Role: research and print analysis, graphic design, content development

Autumn/Winter 2019 | Mens

Project: CONCEPT, surface print and pattern focus

Client: Sears and Kmart

POV: high level themes, surface print and pattern category focus (mens, classic mens, young mens)

Season: Autumn/ Winter 2019

Role: concept category lead, research and analysis, concept, resource sourcing/ purchasing, graphic design, content development

Autumn/Winter 2019 | Womens

Project: CONCEPT, surface print and pattern focus

Client: Sears and Kmart

POV: high level themes, surface print and pattern category focus (womens ready to wear, classic womens, juniors/ young womens)

Season: Autumn/ Winter 2019

Role: concept category lead, research and analysis, concept, resource sourcing/ purchasing, graphic design, content development

Prespring 2019 | Womens

Project: CATEGORY UPDATE, surface print and pattern focus

Client: Sears and Kmart

POV: key seasonal must-have print and surface ideas and trends (womens ready to wear, classic womens, and juniors/ young womens)

Season: Prespring 2019

Role: concept category lead, research and analysis, resource sourcing/ purchasing, graphic design, content development

Holiday 2018 | Pacific Northwest Paragon

Project: CAPSULE DESIGN and MARKETING direction

Client: Lululemon

POV: season concept, design, and direction (womens performance)

Season: Holiday 2018

Role: concept, apparel and surface design, art direction, packaging, social and content

Thought Process: As with much of the Pacific Northwest Coast, frigid winters in Vancouver shape human behaviours and interactions for a large part of the year. Using the beautifully characteristic Pacific Northwest landscape as a starting point, design and strategy references the shapes, needs, and behaviours of the brave winter wanderer.

Spring/Summer 2020 | Everlast Active

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Autumn/Winter 2019 | Outdoor Life

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Autumn/Winter 2019 | Mens

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Autumn/Winter 2019 | Womens

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Prespring 2019 | Womens

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Holiday 2018 | Pacific Northwest Paragon

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DESIGN CONCEPT IDEAS FASHION ABOUT

All work copyright © 2005–2023 Kelly Kuhl unless otherwise noted.