Hello there!

As a visionary Creative Director and Brand Strategy leader, I have a knack for solving complex problems. My approach is that of a scientist-in-a-creative's body: exploratory and experimental, rigorous, data-driven and taste-driven, and culminating in ideas that have been sharpened to a find point.

I’ve been building strategic brands for scrappy startups, international film and television, fashion icons, independent makers, and globally recognized museums for 10+ years. My nontraditional path began at a world-class dinosaur museum and I recently managed Brand & Design disciplines at Twilio.

My approach to design involves zooming out to assess macro, strategic context influencing customer motivations, then zooming in to deliver the most appropriate solution. I specialize in uniting teams, shifting internal brand/design culture, process efficiency. My practice leverages my multidisciplinary expertise in brand, design, product and research to advance holistic brand thinking in businesses. My current work focuses on defining brand nuance: uncovering insights, recognizing patterns, and telling impactful stories that lead from strategic forecasting down to the design details that drive results.

Chat with me about the future of Brand, Fashion, and Design, identifying your super powers, and how to succeed in a cookie-cutter world when your background is non-traditional.

❤️‍🔥 When not building cross-functional bridges, I geek out on frameworks and thinking methodologies, colour science, new books, old books, art, fashion, ice cream, and typography. I’ve also been a dedicated athlete and dancer all my life, currently gearing up to compete nationally in dance.

Selected Clients + Collaborators:

Let’s collaborate, eat sour candies, and trade memes.

Planning a project?

Here are some things to keep in mind:

Timing and scope — I'm usually working on multiple projects at a time, so super rushed project inquiries are generally not possible. A more considered scope with a longer lead time is preferable. I'm less likely to take on "quick fixes" or incremental design work, but feel free to reach out if you're not 100% sure if it falls into this category.

Process and deliverables — I can guide you through the process to help you identify the most impactful deliverables based on your needs (a new visual brand identity or brand positioning strategy are popular deliverables).

Budget — Pricing varies based on the timeline, number of assets you need, and how involved the project is. Brand and design are business investments that can last years, ideally the entire lifespan of your business! Packages usually range from $3k—18k and can be ongoing or project-specific. Out of your price range but have an incredible business/cause? Ask me about skill trade, collab , and pro bono opportunities!

Contact me at hello@kellykuhldotcom if you have any other questions or other non-project related inquiries.

🦖 Yes, my last name is pronounced cool. Like, “Wow that neon dinosaur t-shirt is so cool.” Just like that. 🦕